A visual graphic pack was requested to adorn the customization pod. The concept – to create simple hand-drawn stickers for the container that consumers could subsequently pick to have embroidered on their garments. The graphics were simple, bold, tattoo inspired and repurposed for in-store marketing and communication.

Make It Yours

Puma X You, is a re-purposed shipping container made customization station at Puma HQ, where consumers can take their newly purchased garments and adorn them with creative, customized material.

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